Smallstone wrote:
To Yggrdasil - some interesting points - but I disagree with most of what you say - but then I've worked in distribution at an independent for 10 years and I approach this from that perspective.... It's just the way I am... I greatly admire the DIY aesthetic and I have to put my cards on the table I'm no fan of the majors. In the UK/mainland Europe/US.... anywhere. Firm believer that the best music comes out of the indies.
I'm not sure what your background is - or how you know it would be easy to run a label on his own -
I've run a label, I have put out quite a few records (both CD, vinyl and download only), I've also developed the first all-digital music store in the world, as well as several other breakthrough websites (including film sites, music video sites, etc etc). I work as a media strategist and have worked with some of the largest companies in the world. My background is media production and concept development, with 25 years of experience.
This is the way I see it. Please take it point by point if you still disagree, I'm really interested in what you have to say, especially since you've been working with distribution.
1. Putting out records is dead easy.
2. Putting out records is cheap.
3. Putting out records and selling them through your own website and at gigs enables you to keep the the profits to yourself. It is also cheap and easy to do, and requires hardly any administration.
4. Recording an album is an order of a magnitude cheaper today than 10 or 15 years ago. Yes, producers, engineers and good recording rooms don't come any cheaper, but the point is that
you don't need them around as much as you used to, and the quality you get out of todays gear is so much better, so you can prepare a lot of the stuff before you go into the studio, cheaply, in a smaller setting, then add the sparkle and polish things up, do the vocals, etc. You're
not as dependent on the expensive guys anymore as you were then.
I'm not saying they're not needed, especially if you want a polished and professional sound.
5. Promotion can be costly and has to be done, you're quite right about that. Please notice that I haven't said anything about promotion! I try to keep that separate in the discussion for clarity's sake. My point is, when you release a record these days, if you're clever, you consider yourself (the band/artist) as a company.
You hire the external services you need, including promotion, which more often than not get's you what you need much more effectively than the usually inept and overly expensive marketing departments at record companies.
So of course promotion has to be figured into the equation. What makes the DIY route for the Sisters an attractive idea to me, is their cult following and their live presence, which means that they have a direct way of communicating with their fans (and selling product to them).
6. Yes, you need distribution. It also has to be figured into the equation. So strike a deal with the best distributer you can find, to the extent you require. Obviously it's going to cost you, and you're going to need to have the funds for it. Sure. My point here is that a band like the SoM don't need the same degree of distribution todays as would have been required to recuperate the costs 15 years ago. The costs to be recuperated are much lower today, and other ways of distribution are steadily becoming more feasible.
Again, sell the records at concerts, sell them through the website, and sell as much merchandise as possible the same way. Hire a Johnny The Fan who packs them and goes to the post office. He's not expensive.
7. Or go the indie label route. I'm sure AE could find someone he could do a deal with. Get yourself a really good website, and sell live CD:s, merchandise and downloads, and let the indie label handle the album the best way the can.
8. On the other hand, if you dead set on hanging around in the most expensive studio you can find, with no material prepared beforehand, with Jim Steinman and Roger Waters on 24 hour standby in case you deign to lay down some vocals, and you need 200 takes for each single line, and you need a full band with you to snort coke and generally hang out in the studio for 11 months, then scrap all recordings you have made, fire the producer, hire another one of the same caliber, and start the process all over again, then require global, top of the line distribution for the album, and a staff to handle all the deals required — well, then obviously you're going to need the mother of all budgets.
I'm just saying that there other ways of doing it. And those alternatives are realistic, doable, and even profitable.
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