Heartland

The first issue of the music magazine, which was linked with Channel 4's Popworld show, had an initial print run of 130,000 copies but sold just 9,000. "The magazine has bombed in a way nobody connected with it could ever have envisaged."

Fes up, did YOU buy it

You just know that'll be a collector's item in 20 years

I can't believe that anyone was prepared to bankrole the idea, less than a year after Smash Hits folded due to ................ever declining sales.

I found it a bit amazing that the publishing company thought they could sell 60 thousand copies of a new magazine in a week (130,000 in total including back issue buyers) when NME only sells just over 70 thousand copies a week on adverage.

http://fireescapetalking.blogspot.com/2 ... azine.html

thou my girlfriend did get a copy because she's mad about The Klaxons who where on the cover of the first issue.
The second issue of the magazine featuring with fall out boy on the cover did sneak into a few news agents down south as it had already been delivered so maybe thats worth more on ebay!

OH MY GOD !!!! *
some people will try to sell anything on ebay to make a few quid.

http://cgi.ebay.co.uk/POPWORLD-PULP-MAG ... dZViewItem


*sarcastic shock - I cant say as I was that surprised

...and they promised me the third cover.....